Analysis of BFI Data 2014: Genre and Classification
As shown in the table, the Horror genre was the highest
grossing out of the three genres, at £57.5million. Thriller grossed at
£29.1million at the box office. However, there were only 34 Horror films released,
compared to 64 Thrillers. This shows that in terms of profitability the horror
genre actually earns more money. Romance is the lowest profiting genre of the
three, as there were 34 released that only made a total of £13.9million.
These statistics are reflected in the table of average
number of sites at widest point of release. The Horror has an average WPR of
145, whereas Thriller is only a WPR of 89 and Romance has a WPR of 59.
However, there is a difference in these rankings on the
table showing revenues per site by genre. As with the previous two tables,
Horror is the highest with an average box office per site of 10,708. Romance is
next; this genre has a revenue of 6,895 per site. Thriller is lower, with
only 5,127 per site. This data gives a good indication of performance in the
market while controlling for the size of release. Moreover it shows, similarly
to table 1, that while there are more Thriller films released, they fail to
make a mark with the audiences.
The data about UK films is slightly different to the US
inclusive data in the first table. As usual, Horror is the highest with a gross
box office of £5million. Romance is above Thriller, with £6.2million versus
£4.1million.
In conclusion, this data shows that in 2014 there were the more Thriller films released than Horror or Romance, but Horror tended to be the most successful genre.
Target Audience of Rom-Coms
Who is your film aimed at? Why?
Our film will be targeted towards teenagers, particularly girls, because that is the typical audience of romantic comedy films. We decided that we wanted our film to be individual and challenging; others in our class made thriller or horror films that tend to be targeted at an older audience. However, our group found the genre of Rom-Com more relatable to ourselves at it is our demographic who tend to watch these films. Therefore we know what we want to see in a film, as well as the actors being able to relate to their characters more.
How are you going to do this?
Our protagonist is a teenage girl, who has an interest in music and wears the latest fashion. This character appeals to the target audience, as well as the love interest. He is charismatic, well-dressed and confident, which tends to be desirable for teenage girls. The setting of the high school is also recognisable to our target audience.
Some films with a similar target audience to ours are 'Mean Girls', 'Easy A', 'Love, Rosie' and 'Clueless' so we will aim to follow their codes and conventions.
